How Google works after Hummingbird Upgrade – X-Observations

Searching for Portugal

Starting with the word “Humming Bird” – yes we all know its a bird and Google’s had given this name to its new algorithm. Lets talk a bit more about humming then we will talk about its affects on Google search. As per Google definition Hummingbird suggests “Precise and Fast” – that is what they suggest about their algorithm . Who does not want the results to be short and precise and to the point even more meaningful based upon the provided search criteria. As per  the Internet resources , this is one of the huge and major update that Google has done. If we talk about as per them They have just started to develop it.

I agree with them up to some extent.  Before Google was only a search engine and advertisement platform with a little power to the site owners  for achieving organic results. These things are still there but now it is more than 10 times powerful than before. It started to understand human nature and reacting according to it and facilitating results accordingly.  There is no doubt they have provided the power to site owners as well . I am going to share few insights which I had noticed while trying to understand the Google new searching criteria. Lets have a look at the below points one by one :

Please Note : All the searched below performed by using Google Mic Search i.e where exactly Humming Bird  feature is implemented. Lets see how it affects

1. Let’s suppose I am searching for  Portugal (I spoke Portugal) . Please see attached what I got back from Google

Searching for Portugal

I seared for Portugal by speaking the Keyword Portugal using Google’s Speak now function (using my Mic) to test Humming Bird Algorithm

2. Now its going to be interesting in this step. In the next search followed by the above one I searched for the keyword “Visit its Cities” . Surprisingly rather than taking “its” as a Keyword It understand that I am still talking about Portugal and see what results I got . Have a look yourself :

Search for "Visit its Cities" - means Portugal Citites

Following the Portugal keyword search, tried the keyword “Visit its Cities” and received cities of Portugal in return.

3. Now this time I searched for the keyword “Any Popular attractions” – wow, it understood I am still connected to Portugal . Reason for saying wow is to see how far google with nested queries and most importantly it is not just taking the above phrase as a mere Keyword but also interacting with me and responding to me. Sometimes A Lady from Google speaks as well – it happened on the first step..lol. Surely, that was an automated message .

Attractions of Portugal

Any Popular attractions (Attractions of Portugal) – I searched it by speaking on Google Mic and it recognizes that I am looking for attractions in Portugal only

4. I tested to the next level and thought should look for some apartments there and see what I found  below – yes its Apartments in Portugal . Its still connected. Isn’t seems like we are talking to some one and its giving us the right answers.

Apartments to Rent in Portugal

Searched for Any Apartments to rent and yes Google displayed me Apartments to rent in Portugal

I think I have made myself clear what humming bird is all about and how it is working. There must be some more hidden functions. Oh yes there is something else I just found and gonna try more examples. Check this out :

Calculations made Easy by google

Convert bytes into Kilo bytes and Google Lady Speaks out wow..So easy

I will try more on this and keep researching on this and see how many hidden functions are there.  With Humming Bird Google has rewritten the complete system or might be its good to say that they have written the existing system with some new interactive functions as the basic SEO is always going to be there from where it was originated. But yes, it will affect search queries , keywords because when we speak Phrases can be different than we write something .  However, all worked well for me but yes I think Voice accent is a consideration as well for one to get perfect in searching things via voice on Google.

Hope you Like this observation and share with others as well.  I will keep searching for more .

x-observations

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Necesitamos resultados rápidos en Google? Pruébelo.


Lograr resultados rápidos en Google

Blank? Por dónde empezar con SEO?

Al iniciar cualquier proyecto de personas scratch general, están en blanco , sin ideas de por dónde empezar las cosas y qué puntos están en consideración , uno debe tomar para seguir el camino correcto . Sin embargo , a partir de nuestras experiencias pasadas hemos hecho algunas observaciones para lograr resultados rápidos en Google , Yahoo, Bing y otros motores de búsqueda rápida .

Rápidamente – no significa que en un día o 2 – que significa que se requiere un mínimo de 3 meses plazo para lograr el posicionamiento en los buscadores. Esperanza, que no te decepciona , pero que es el plazo mínimo que uno debe tener en cuenta para lograr resultados realistas. Ahora, vamos a pasar a las cosas reales y echar un vistazo a los siguientes puntos , que generalmente tenemos en cuenta antes de construir cualquier sitio web :

Análisis del diseño: El primer paso es el diseño de su sitio web . Nosotros, personalmente, creemos que da una idea completa de que el diseño es necesaria en términos de SEO . La mayoría de nosotros comienza un sitio web o proyecto web con tener una visión para tener una buena apariencia del sitio. Pero lo que nos dimos cuenta es – no sólo por la buena apariencia , sino que también importa mucho cómo establecemos el contenido de nuestras páginas. Si bien el diseño de las cosas que uno debe preguntarse a sí mismo oa su diseñador – involucrarse con el equipo y tratar de cuestionar usted mismo he probado todas las mejores ideas de diseño de todo el contenido en el diseño. Es necesario reducir las áreas de su página web ( supongamos Home Page) de su sitio web . Asegúrese de que tratamos de mostrar el contenido máximo ( por el relleno de buena cantidad de palabras clave) en el mínimo espacio y poner nuestro mensaje a los usuarios finales .
Navegación : Consideramos que el principal componente de SEO . Navegación a través de la página web de tal manera que en realidad debe conectar su todos y cada página el uno al otro por cualquier medio . Por ejemplo, si estoy visitando una página que contiene la información y los países que la página contiene los enlaces a la página siguiente de sus regiones y viceversa . Espero que tenga sentido. Ofrece facilidad de uso y una vez puede avanzar y retroceder fácilmente. Además, esto proporciona puntos positivos En la optimización de la página de SEO también. De esta manera en realidad la interconexión se consigue la optimización on-page . Un muy buen ejemplo de ello se puede encontrar aquí en Goholidaylets.com . Al hacer clic en cualquiera de los países en la parte inferior de la misma digamos portugal encontrará interrelacionados que han de promover a un nivel superior a los lugares y los vínculos de las migas de pan y pie de página los envió de vuelta a la página anterior. Por lo tanto, creo que es un buen ejemplo de interconexión . Pasa un jugo entre las páginas para llegar a los primeros lugares .
HTML Mark Up : Ahora, como nuestro diseño y la navegación se finaliza ahora su tiempo para pasar al paso siguiente ejemplo de marcado HTML . Durante la creación de marca de HTML hasta uno debe considerar el uso de la jerarquía adecuada de las etiquetas de cabecera ( header > Sub -header > Sub -Sub -jefe ) , utilizar el nombre adecuado para las clases CSS y también tratar de asegurarse de no crear más de 3 clases CSS . para fines de optimización de páginas. También evitar el uso de CSS en línea – Los motores de búsqueda no les resulta muy SEO amigable. Asegúrese de que su margen de ganancia se ve limpio , con comentarios propios en el mismo.
Jquery y JavaScripts : As, hoy en día los archivos de jQuery y Js son los componentes más importantes para que las páginas web se ve más atractivo así que es difícil de evitar estos componentes principales al examinar una página optimizada. Sin embargo , se recomienda que se debe evitar el uso de una gran cantidad de secuencias de comandos en línea en nuestro código y prefieren utilizar los archivos de script externos . No hay que utilizar más de 7 archivo JS en las páginas de aterrizaje sin embargo, el menor es el bien que será conseguir la página de destino de carga rápida y evitar cualquier conflicto . Debemos aplicar las versiones min del Js , jQuery y CSS para evitar cargas adicionales en las páginas.
Pies de fotos y ALT Etiquetas : debemos proporcionar etiquetas alt pertinentes y los pies de fotos que realmente dicen los motores de búsqueda lo que la imagen se trata y qué contenido tiene esa imagen en realidad . Por lo tanto , esto ayudará a los motores de búsqueda para identificar las imágenes de su sitio , así como el contenido y las palabras clave – los millones de usuarios que buscan en otros motores de búsqueda Google y .
Título Etiquetas: Hemos cuidado que elegir el título de las páginas. Recomendamos que cada una de las páginas de una única etiqueta Título y deben ser relevantes para el contenido de la página. Cuanto más será relevante más se pasará jugo a su posicionamiento en Google de esa página específica .
Meta Tags : Estas etiquetas tienen un papel importante que informe a los motores de búsqueda de Google y otros que lo que el contenido de esta página tiene que ver con qué tipo de cosas esta página contiene en realidad y la palabra clave que su página debería aparecer en los buscadores. Así se puede definir contenido Meta descripción adecuada y etiquetas que en realidad debería dice a los motores de búsqueda sobre el contenido de la página y lo que su página se trata y relevantes para .
Hay mucho más táctica que queremos compartir con usted, pero actualmente está acabando el tiempo y la necesidad de salir ahora . Por favor, mantenga publicar sus puntos de vista y estad atentos para la próxima entrada del blog donde vamos a hablar del resto de las mejores técnicas de SEO.

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Want to optimize and make your site SEO friendly – Try WooRank !


Woorank.com – its actually wow Rank that made us amaze by showing great SEO features in such a quick time frame. This tool’s free version even makes your site more than 60% optimized and help to achieve great rankings on Google.

As from our other previous blogs, we have mentioned many SEO tips we applied on many of our sites to achieve results but we were looking to measure the success of our SEO done. Actually, we were looking for a professional review of our website from where we can measure what right and wrong things we have done so far and by God’s grace and efforts of our team I would say we followed 90% of the correct path to achieve results on Google and other search engines.

No doubt, woorank’s tips and tricks helped me to achieve such rankings quickly.  Their tool provides a quick and complete review of your site from where any layman can easily understand what steps one should follow to target the results as required.  Initially, I started with a Trial version of woorank tool and with in 7 days of time frame I started to see improvements in my site rankings after implementing the suggestions provided by woorank.com tools.

This tool actually guided us from where to track, which things are passing juice to the pages, how the pages are interlinked together and which keywords have more or less density in your pages and the most popular pages etc. No doubt many of the things Google Analytic’s do provide as well but what they provide in their tool is very specific however its hard for a layman or even a SEO person to track Google analytic’s insights easily and quickly but woorank have provided the clear vision that what needs to be done and how to achieve it – complete and crystal clear instructions are provided.  Their tool provide the detailed analysis of the below features :

Website Review
Inside Page Reviews
Visitors
Social Monitoring
Mobile
SEO Basics
SEO Content
SEO Links
SEO Keywords
SEO Authority
SEO Backlinks
Usability
Technologies

We must say, if you are a start up or a beginner must try all of these listed points and do a detailed analysis of your website on woorank . If you do not believe me Try it yourself by clicking here  and see the results in few months of time frame.

Now, I am going with their Professional plan to gain more insights of SEO and very much excited to try it and achieve much and much better results for other heavy keywords. So looking forward to it.

5 out 5 stars Ranking goes to woorank from our end.  We wish them good luck and keep doing the great job and helping the layman, Businesses, SEO professionals to spread more about SEO tips and tricks.  Great Job Guys, I really appreciate it .

x-observations

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Contd.# Need Quick Results in Google? Try it .


Need Quick Results in Google? Try it .

Major consideration factors for SEO

Hi, As we mentioned in our last post we will be following up with the next post containing next set of techniques to achieve good results on Google in a quick time frame of around 3 months. In the Last post we discussed the following

  • Design Analysis
  • Navigation
  • HTML Mark Up
  • Jquery and Javascripts
  • Image Caption and ALT Tags
  • Title Tags 
  • Meta Tags

Now, lets start with the next set of SEO techniques:

Optimized Images : We need to ensure that any images loading on the site are optimized. In a Project lets suppose where we have a hierarchy of pages implemented with listings and details of the listing. We should implement a different image for thumbnails and a different optimized image to have enlarged view of the image.  Again, if you look at the listings of Goholidaylets.com you will find that they have a separate image for listing(thumbnail) and separate image on the detail pages for example: Apartment in Albufeira This is a very small point but every small bit contributes and a large byte is made. So, it helps with the downloading speed of the page and we firmly believe that less the loading time of the page more easily Google and other search engine will crawl your site pages.

Content & Keyword Stuffing: This is considered to be the major part of SEO and as per our observation it has the highest weight-age on among all other factors considered for SEO.  It is also considered as the most difficult part as well because creating content might be easy by copying it from somewhere on the Internet but creating UNIQUE content is never easy.  Also, not every person likes to write which make content creation for them quite difficult job.  However, there are many companies provide such services to write content for different domains but every one cannot afford the same.  However, the best method is whenever you are in mood of writing – write down your thoughts and publish it.  If you write the content yourself rather than copying it from somewhere else you will get more weight-age, you will automatically create a unique content in your own words and we noticed that  when we write the content ourselves  and of-course relevant too to our domain gives us more weight-age on rankings.  While writing content we also need to make sure we are injecting the target keywords as well and in a proper density. Injecting the keyword does not mean we should fill our page with keywords only – remember one thing if you are not providing any relevant information to your audience then it means your content is lacking somewhere because if it does not interest them they will not share it further or come back to it again. so, keeping their interest plus good density of keywords plus uniqueness of the content matters a lot in SEO.

Rich Snippets :  In 2009, Google announced that they will be filtering the hCard, hReview, and hProduct microformats and Google will utilize it to display it in search listings of Google pages and that’s what Google call it as rich snippets. It is a structural representation of your data. You can find different set of schema on Shecma.org and utilize it as per your website requirements.  Now, a days it been seen that many of the sites adding the rating module on their pages or listings to get appear on Google Rankings using rich snippets . For example if I am searching of a Villa in Portugal , you will notice sometimes Google will bring you the villas from the sites having rating module implemented and passed their rating into their structured data model provided by schema.org.  so, it s a new trend to market your website but you need to have the rating module implemented for the same for this specific Rating Schema.

Link Building:  Another major factor to be considered for SEO rankings.  But this step requires a lot of alertness as well .  Now, a days Google is too smart that it ignores the links that mentioned in comments part of blogs, articles etc.  Also, adding the links to low level sites might decrease your ratings as well.  As, its been seen from the past year if a link is coming to your website from a highly reputed website it will pass juice to your website means good rankings to your website.  Its also been observed that if your link is coming from a relevant domain means same line of business on some lines it also passes the juice.  however, most of you heard about the Google Page Rank – if the Rank is Higher and the link to your website is coming from the Higher Page rank site then it will also passes juice to your website.  It is not an easy tasks to build thousands of links over a night so to overcome such situations webmasters have tried Link Exchange by doing manual emails to each other, some people sell it as a service as well to put links on their website with high page ranks but never go for that as we have hear but not sure about that yet Google is ignoring such websites as well to get the best results to its viewers. So, it better to ignore that way of building links and should go for a manual approach.

We found that the easiest way of building links quickly is writing nice and informative content on the internet.  As someone said Information is Power and yes it is . when millions of people sitting on the internet found something informative which actually helps them or they like it some how in Tangible and intangible manner – they prefer to share it , they prefer to put the links on their websites as useful link , they prefer to share it in different communities, share with friends and there is other BIG marketing rather than a word of Mouth referring to others.  So, if you really provide such content to your targeted audience you can definitely achieve link building easily.

We would like to define another instinct of Link building and its relevance to SEO . Please note that from a recent research it has been found that if the Link is coming from a root domain (www.xyz.com) – it provides maximum weight-age to your website and if the link is coming from the subdomain (www.subdomain.xyz.com) it has less weight-age. So, its good to have links on root domains to gain good points to achieve rankings in Google.

Social Networks : These day social networks are playing a huge role in link building , (an assumption) might be providing signals to search engines like Google where they count the relevance of content with the number of Likes, shares and reads made on it. It could be anythings that is just assumption but we think that it helps in Google Rankings. However, looking at the other platform of Google i,e Google Plus – its been noticed by many expert that whatever we share on Google Plus gets crawled much faster (with in minutes) . Here is the most interesting thing is generally when we share a link on social networking sites – they add a nofollow tag to your links. However, In Google Plus its been noticed that there is no nofollow tag is implemented in the title of your Post’s link. So, it could be the reason that pages get crawled and indexed quickly there. So who know making a +1 on google might worth as well to achieve good rankings on Google or it could be how many reads for how many seconds been given to it on which it calculates your Post and link’s weight-age. So, it is advisable that whatever content we share with our audience it should be to the point, relevant and informative. If the public finds it helpful it will make a difference definitely to some extent.

Alright, Guys stay tuned for the next set of SEO tactics and techniques. We will be keep sharing with you as need to rush now.

Keep Sharing, Keep Inquiring, Keep Reading , Keep SEOing.  Stay well .

X-observations

 

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Need Quick Results in Google? Try it .

Observing Business Domains and Reusing the Experience in an Efficient way

Achieve Quick Results on Google

Blank ? Where to start with SEO ??

When starting any project from scratch people generally are blank with no ideas where to start the things and what points are in consideration one should take to follow the right path.  However, from our past experiences we have made some observation to achieve quick results on Google , yahoo, bing and other search engines quickly.

Quickly – does not mean in a day or 2 – it means a minimum of 3 months time frame is required to achieve rankings on search engines.  Hope, that does not disappoints you but that is the minimum time frame one should consider to achieve realistic results. Now, lets move on to the real stuff and have a look at the below points which we generally take in consideration before building any website :

  • Design Analysis :   The very first step is the Design of your website. We personally believe that giving a complete thought to the design is necessary in terms of SEO. Most of us starts a website or web project with having a vision to have good look and feel of the site. But what we realized is – it not only about good look and feel but it also matters a lot how we set the content on our pages. While designing the things one must ask yourself or your designer – get involved with the team and try to question it yourself have I tried all the best ideas to layout all the content on the design.  It is necessary to cut down the areas of your web page (lets assume Home Page) of your website. Make sure we try to display the maximum content( by stuffing good amount of keywords) in minimum space and put our message across to the end users.
  • Navigation: We consider it as the major component of SEO. Navigation through out the website in such a way that it should actually connect your each and every page to each other by any means. For e.g.  if I am visiting a page which contains countries information and that page contains the links to the next page of their regions and vice-versa . I hope that makes sense . It provides user friendliness and once can move back and forth easily. Also, this provides positive points to On Page optimization for SEO as well. This way actually the interlinking is achieved for on-page optimization.  A very nice example of it can be found here on Goholidaylets.com and Officexchange.co.uk . Once you click any of the country at the bottom of it let’s say portugal you will find they have interlinked it to further to the next level to the locations and the links from the bread crumbs and footer  sent them back to the previous page. So, i think it’s a good example of interlinking.  It passes a Juice among the pages to come on top rankings.
  • HTML Mark Up:  Now, as our design and navigation is finalized now its the time to move to next step i.e HTML Markup. While creating HTML mark up one must consider using the proper hierarchy of Header tags(header > Sub-header > Sub-Sub-header), use proper name for CSS classes and also try to make sure create not more than 3 CSS classes. for Page Optimization purposes. Also Avoid using inline CSS – Search engines do not find it very SEO friendly. Make sure your mark up looks clean with proper comments in it.
  • Jquery and Javascripts :  As, now a days Jquery and Js files are the major components to make the web pages looks more attractive so its hard to avoid these major components while considering an optimized page. However, it is recommended that we should avoid using alot of inline scripts in our code and prefer to use external script files. We should not use more than 7 JS file on Landing pages however, the less it is the good it will be to get the Landing Page loaded quickly and avoid any conflicts.  We must apply the min versions of the Js, Jquery and CSS files to avoid extra loads on the pages.
  • Image Captions and ALT Tags : we must provide relevant alt tags and image captions that will actually tell the search engines what the image is all about and what content that image actually holds. So, this will help search engines to identify images of your site and also the content and the keywords – the millions of users searching on Google and other search engines.
  • Title Tags :  We carefully need to choose the title of the pages. We would recommend to have each and every page a unique Title tag and should be relevant to the content of the page. The more it will be relevant the more it will pass juice to your Google rankings of that specific page.
  • Meta Tags: These Tags play an important role to tell the Google and other search engines that what this page’s content is all about what kind of stuff this page actually contains and for which keyword your page should bring up on Search engine rankings. So you can define proper Meta Content and Description tags that should actually tells the search engines about your page content and what your page is all about and relevant to.

There are  a lot more tactics we want to share with you but currently running out of time and need to leave now. Please keep posting your views and stay tuned for next blog post where we will mention rest of SEO best techniques.

X-observations

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